GNP SEGUROS
INTEGRATED GROUP CREATIVE DIRECTOR @ TERAN\TBWA
GNP Insurances is a well established brand in Mexico. Since its last campaign “Life’s amazing” was launched it gave us great storytelling opportunities. As I learned earlier in my career, while media is changing every minute, good stories will outlast us all.
GNP Insurance Christmas Campaign. Mexico, 2014.
Secret Santa.
In Mexico 19,000 wait on a list for an organ donation. Being on that list means thy cannot live without the organ they’re expecting. So they wait. But what if we create a different list. A list lis of hope. With this campaign we gave people the opportunity to became a Secret Santa and change a life.
Role: Creative Director
Creative Direction: Pablo Cárdenas, Diego Verduzco
Copywriting: Pablo Cárdenas
Art Direction: Diego Verduzco, Rey Calavera
Direction: Mario Muñoz @ Voces Imaginarias
GNP Insurance World Cup Campaign. Mexico, 2014.
The best plays in a World Cup usually happen outside the field.
When all the eyes are pointed in one direction, people tend to lose sight of great stories happening next to them. So we decided to tell a parallel story, one that happens just outside the field in an integrated campaign.
Role: Creative Director
Creative Direction: Pablo Cárdenas, Diego Verduzco
Copywriting: Pablo Cárdenas, Diego Zanaassi
Art Direction: Diego Verduzco, Karen Dayan, Rey Calavera
Direction: Albert Uria @ Garage Films
What if we could listen to Twitter?
The words we use to describe something paint a picture for those who cannot see. So we used the words of thousand of Twitter users to make the World Cup first fan-made broadcast.
Role: Creative Director
Creative Direction: Pablo Cárdenas, Diego Verduzco
Copywriting: Pablo Cárdenas, Carlos Ortega
Art Direction: Diego Verduzco, Karen Dayan, Rey Calavera
Conductor: Trino y Jis
Sound Producer: Rudolph Romero @ Silence
Streaming: Aldo Ballesteros @ Switch
GNP Insurance World Cup Social Media Campaign. Mexico, 2014.
Awards
Secret Santa, New York Festivals 2015 - Bronze Winner
Secret Santa, Círculo Creativo de México 2015 - Gold Winner
Secret Santa, Caracol de Plata (Advertising for Good) 2016 - Gold Winner
Secret Santa IAB Conecta 2015 - Silver Winner
Outside the field, IAB Conecta 2015 - Gold Winner
Outside the field, Caracol de Plata (Advertising for Good) 2015 - Gold Winner
Agents: You’ll hate them ‘til you love them, Círculo Creativo de México 2015 - Bronce Winner