Jack Daniel’s
CREATIVE DIRECTOR @ Teran\TBWA
As a Creative Director @ TBWA I had the luck to work for some of the most important brands for the Agency –Jack Daniel's among them–. We designed specific campaigns for them with a solid strategic base getting the best possible results. My team and I won several creative awards by doing so.
What would Jack Daniel’s sound like? This is what we did to find out.
Jack Daniel’s PR Giveaway. Mexico, 2015.
Role: Creative Director
Creative Direction: Pablo Cárdenas, Diego Verduzco
Copywriting: Alejandra Juárez, Carlos Ortega
Art Direction: Javier Bautista
Handcraft: The word we live by.
Craftsmanship is in everything we do. It’s in the way we make our whiskey, our barrels, and even our charcoal. That’s why we created 3 iconic billboards made by urban artists with 3 different techniques in the only way Jack Daniel’s could: handcrafted.
Role: Creative Director
Creative Direction: Pablo Cárdenas, Diego Verduzco
Copywriting: Alejandra Juárez, Carlos Ortega
Art Direction: Javier Bautista
Jack Daniel’s Outdoor Campaign. Mexico, 2016.
Awards
The Barrel Top Record - New York Festivals 2015 - Bronze Winner
The Barrel Top Record - Cannes Lions 2016 - Design Shortlist
The Barrel Top Record - D&AD 2016 - Shortlist
Handcraft: The World We Live By - Cannes Lions 2017 - Outdoor Shortlist
Handcraft: The World We Live By - El Sol de San Sebastián 2017 - Outdoor Shortlist