TV Azteca
EXECUTIVE CREATIVE DIRECTOR @ TV Azteca
As an Executive Creative Director at TV Azteca, I directed a team of about 30 copywriters, project managers, producers, voice over artists and post-producers in charge of promoting all the contents of Azteca 7, Azteca UNO (formerly Azteca 13) Azteca America (Hispanic Market) and Azteca Deportes through integrated communication campaigns. We also generated the company’s branding campaigns. We were continuously looking for opportunities for promoting our contents on and off-screen through creativity.
TV Azteca Branding. Mexico, 2018.
25 years. Branding campaign.
For 25 years TV Azteca had been known for its stars. 2018, was the perfect time to turn the camera to the people who has really made it the brand they are: Their audience.
Role: ECD, Copywriter, Art Direction
Direction: Bad Hombres
Mothers’ Day. A social experiment.
True feelings are universal. To celebrate moms we decided to showcase the union between TV Azteca actors and their mothers. We achieve this through a social experiment in which people can bond to their real feelings, not just the acted ones.
Role: ECD
Copywriting: Jorge Ibarra, Pablo Cárdenas, Jonathan Magallanes
Direction: Bad Hombres
TV Azteca Mothers’ Day Campaign. Mexico, 2018.
TV Azteca Christmas Campaign. Mexico, 2017.
Mission: Three Wise Men
On September, 2017 a terrible earthquake shook Mexico bringing devastation and chaos to all its citizens. In December, we decided to bring hope to Mexicans by giving them a message of magic through the eyes of a child.
Role: ECD, Copywriter, Art Direction
Direction: José Terán
Awards
The Simpsons Relaunch - Promax Global Excellence Awards 2018 - Something for Nothing - Gold Winner
The Simpsons Relaunch - PromaxBDA Latin America Awards 2018 - Something for Nothing -Gold Winner
The Simpsons Relaunch -Telly Awards 2019 - Promotional Video Craft-Use of Humor - Gold Winner
Las Malcriadas - Telly Awards 2019 - Show Opening - Silver Winner
Mothers’ Day - Telly Awards 2019 - Television General - Motivational - Silver Winner
Mothers’ Day - PromaxBDA Latin America Awards 2018 - Seasonal Promotion - Silver Winner
Canal del Mundial - Telly Awards 2019 - Promotional Video General-Event - Bronce Winner
MasterChef México - Telly Awards 2019 - Promotional Video General-Media Promotion - Bronce Winner
MasterChef México - PromaxBDA Latin America Awards 2018 - Reality TV Pomotion - Silver Winner